Trade websites that convert

Home Services Websites That Book Jobs, Not Just Look Pretty

A home services website's only job is to turn a visitor into a phone call, form fill, or booked appointment. That means it needs to load in under 2 seconds on mobile, have click-to-call above the fold, show reviews and trust signals immediately, and rank for the searches your customers are already using. Everything else, sliders, video backgrounds, animations, is decoration.

How it works

Built for how home services actually sells

STEP 01

Conversion-first architecture

We start with a wireframe that puts phone number, reviews, service area, and one clear offer above the fold on mobile. Then we design around that, not the other way around.

STEP 02

Service page depth

One page per service, one page per city, each with unique copy, real photography, service-specific FAQs, and internal links. This is what lets your site rank instead of sitting invisible on page 4.

STEP 03

Speed + core web vitals

Static-first stack, image optimization, no bloated builder templates. Most contractor sites we replace load in 5–8 seconds; ours ship at 1–2 seconds and pass Google's Core Web Vitals cleanly.

STEP 04

Built to grow

We hand you a site your team can update, add a service, add a city, publish a job story, without needing us. No proprietary lock-in, no "if you leave, you lose the site."

What's included

Everything in the retainer

  • ✓Discovery, sitemap, and content plan
  • ✓Custom design (no template dressed up)
  • ✓Development on a modern, fast stack
  • ✓On-page SEO on every page at launch
  • ✓Real photography direction (or coordination with a local shoot)
  • ✓Call tracking, form tracking, and analytics wired in
  • ✓Training + documentation for your team
  • ✓30 days of post-launch support
Expected results

What we optimize toward

0–4x
Website conversion rate vs. old site
<0s
Mobile load time on the launched build
0–60 days
Typical build timeline

Timeframe: Most builds ship in 6–10 weeks. Emergency rebuilds (bad site, business at risk) can compress to 3–4 weeks with prioritized content sprints.

Applied to your trade

See how this service works for your industry

HVAC
HVAC Marketing
Plumbing
Plumber Marketing
Roofing
Roofing Marketing
FAQ

Common questions about website design & development

How much does a home services website cost?
Custom builds for contractors typically run $8,000–$25,000 depending on service and city page counts. Cheaper template sites exist and can work for very small operators, but companies doing $500K+/year almost always outgrow them within a year.
Do you own my website after you build it?
No. You own the domain, the code, the content, and the hosting account. If you ever leave us, you take your site with you. Any agency that keeps ownership as a leverage point is a red flag.
Can you redesign my site without losing rankings?
Yes. We audit your current URLs, redirect old pages to new ones 1-to-1, preserve on-page SEO, and phase changes to avoid a traffic drop. Contractors who rebuild without a migration plan often lose 30–60% of their organic traffic for months.
What platform do you build on?
Modern static frameworks (like the one this site is built on) or Webflow for smaller sites, chosen based on your team's needs. We don't push a single platform because we don't take platform kickbacks.
Will my site rank on Google after launch?
Launching a site doesn't rank it on its own. A new site with the right architecture ranks faster than a bad site, but SEO is an ongoing process. Expect the site to give you a stronger foundation from day one and to compound with 6–12 months of ongoing SEO work.

Free Marketing Audit

48-hour recorded video audit, rankings, ads, site, competitors, action plan. No sales call required.

Other services we run for home services businesses

Home Services SEO
Rank on Google and Google Maps for the searches that book jobs.
Google Ads & Local Services Ads
Pay-per-click and pay-per-lead campaigns that fill your calendar this week.
Meta Ads (Facebook & Instagram)
Fill the pipeline for higher-ticket jobs homeowners aren't Googling yet.
Reputation & Reviews
Turn every completed job into a 5-star review that ranks you higher and closes more calls.
Marketing Automation & Speed-to-Lead
Call every new lead in under 5 minutes and reactivate old customers on autopilot.