The growth agency built only for home services

Most marketing agencies treat every business the same. Same funnel diagrams, same buzzwords, same 47-page onboarding decks. That approach doesn't work for a plumbing company where the buying decision happens in 15 minutes, or for a roofing company where the calendar has to fill in the six weeks after a hailstorm.

We built HSM Pro on a simple constraint: home services only. That constraint is what lets us know, on day one, that emergency plumbing leads convert at 3x planned work at similar cost, that Google Local Services Ads dispute reviews recover 15–25% of spend, and that reviews mentioning "clean and on time" outperform reviews mentioning "friendly." That specificity compounds every month.

We serve owner-operators and marketing managers of home services companies doing $500K–$20M/year in Canada and the United States. Our team is a mix of former agency operators who got tired of generic playbooks and marketers who grew up around the trades.

What we won't do

• Take clients outside home services, no restaurants, no dentists, no SaaS.
• Work with two competing contractors in the same metro. One client per trade per market.
• Charge percentage of ad spend. Flat fees only, so our incentives align with yours.
• Lock you into 12-month contracts. 90-day initial sprint, month-to-month after.
• Report on impressions or "brand awareness" as primary metrics. Booked jobs or bust.