Roofing Marketing Agency, Fill Your Crews With Real Jobs
Roofing marketing is a different animal from the rest of home services because ticket sizes are high, close rates depend on in-home selling, and demand can spike overnight after a storm. A roofing marketing agency worth its retainer builds three separate motions, storm response, retail replacement, and insurance work, and knows which one to lean on in any given month. We do this for roofing companies across Canada and the United States, trades only.
Challenges every roofing company runs into
Storm-driven demand spikes
A single hailstorm can put 90 days of pipeline on your desk in a week. Marketing has to scale up fast without lighting money on fire, then scale back before the spend keeps running after the demand fades. We build campaigns designed to flip on and off with a market condition, not on a calendar.
Insurance vs. retail buyers
Insurance buyers want a shingle covered by their policy and a contractor who handles the claim. Retail buyers want a warranty, financing, and design options. Same website can't sell both well, you need distinct landing pages, offers, and follow-up sequences.
Sales-heavy close process
Roofing rarely closes on the first visit. Marketing has to hand sales a lead that's already been qualified, warmed, and given a reason to sit through a 60-minute in-home presentation. Bad lead handoff kills roofing companies' close rates faster than anything else.
Weather + seasonality
In most markets the roofing year runs 8–9 months, and the last 3 need pre-booked jobs to keep crews paid. We build off-season lead-nurture and pre-book campaigns so April doesn't start from zero.
New to this? Read our complete guide to digital marketing for home services for how LSAs, Google Ads, local SEO, and website conversion fit together across every trade — then come back for the roofing-specific playbook below.
The complete roofing marketing stack
SEO built for Roofing searches
Rank in the map pack and organic results for the specific roofing searches homeowners actually use, from emergency queries to "cost of" pages.
More on home services seo →Google Ads + Local Services Ads
Fill your roofing calendar this week with LSAs and search campaigns tuned to your ticket size and service area.
More on google ads & local services ads →Meta ads for planned work
Reach roofing customers before they Google, ideal for higher-ticket replacements, installs, and remodels.
More on meta ads (facebook & instagram) →Conversion-first website
A fast, mobile-first website with per-service and per-city pages your team can update without a developer.
More on website design & development →Reviews + Google Business Profile
Automated review requests, weekly GBP posts, and response management, the local ranking signals that actually move the map pack.
More on reputation & reviews →Speed-to-lead + follow-up automation
Every roofing lead gets a callback attempt in under 5 minutes plus multi-touch follow-up on unbooked estimates.
More on marketing automation & speed-to-lead →What our clients see
Placeholder benchmarks aggregated from active clients. Individual results vary by market, ticket size, and starting point.
What it costs to work with us
Roofers doing $1M–$3M. Local SEO + LSAs + Meta storm response.
Roofers doing $3M–$10M. Full paid + organic + automation.
Multi-market roofers. Regional SEO and heavy Meta ad spend.
Flat management fees. No percentage-of-ad-spend pricing. 90-day initial engagement, month-to-month after.
Roofing marketing questions we hear most
How much do roofing leads cost?
How do I market a roofing company after a storm?
Should roofers focus on insurance work or retail?
How long does it take for roofing SEO to work?
Do you do door-to-door canvassing programs?
What's the best Facebook ad for a roofer?
Do you work with GAF, Owens Corning, or CertainTeed certified contractors?
Free Marketing Audit
48-hour recorded video audit, rankings, ads, site, competitors, action plan. No sales call required.