Google Ads + LSAs for contractors

Google Ads for Home Services, Booked Jobs, Not Clicks

Google Ads for contractors covers two things: search ads (the sponsored text results at the top of Google) and Local Services Ads (LSAs, the pay-per-lead ads with the green checkmark that appear above everything else). Together they are the fastest way to fill a contractor's calendar, usually producing calls within days of launch at a cost per booked job between $80 and $250 depending on trade and market.

How it works

Built for how home services actually sells

STEP 01

LSA setup + verification

We handle Google Guarantee verification, license and insurance uploads, service and area setup, and dispute leads that shouldn't have been billed, most agencies leave this money on the table.

STEP 02

Search campaigns built around booked jobs

Campaigns segmented by emergency vs. planned work, by service, and by margin. Bad-fit searches (DIY, jobs you don't do, wrong cities) get blocked with negative keywords the first week, not after 90 days.

STEP 03

Call tracking + lead scoring

Every call is tracked, recorded, and scored so we optimize toward booked revenue, not raw call volume. If a keyword produces 20 calls and 0 jobs, we kill it.

STEP 04

Landing pages that convert

We don't send $30 clicks to your homepage. Dedicated landing pages per service with click-to-call, trust signals, and forms tuned for mobile, where 70%+ of home services traffic lives.

What's included

Everything in the retainer

  • ✓LSA account setup, verification, and weekly dispute management
  • ✓Search campaigns segmented by service and intent
  • ✓Conversion-focused landing pages
  • ✓Call tracking with recording and lead scoring
  • ✓Negative keyword lists tuned to trades
  • ✓Weekly optimization and monthly strategy calls
  • ✓Transparent reporting on cost per lead and cost per booked job
Expected results

What we optimize toward

$0–$250
Typical cost per booked job
0–7 days
From launch to first call
0–8x
Return on ad spend after month 2

Timeframe: Calls usually start in the first week. Cost per booked job stabilizes by day 45 as we finish killing bad-fit search terms and dialing in bids.

Applied to your trade

See how this service works for your industry

HVAC
HVAC Marketing
Plumbing
Plumber Marketing
Roofing
Roofing Marketing
FAQ

Common questions about google ads & local services ads

Should I run LSAs, Google Ads, or both?
Both, in almost every case. LSAs give you top-of-page placement on a pay-per-lead basis, which is efficient for high-intent emergency and repair work. Regular Google Ads let you show up on searches LSAs don't cover, target higher-ticket jobs, and use custom landing pages. Contractors running only one leave revenue on the table.
How much should I spend on Google Ads?
Most contractors doing $1M–$5M/year run $3,000–$15,000/month across LSAs and search. The right number depends on your capacity, average ticket, and margin. We'd rather see you spend $4,000 profitably than $10,000 for the sake of it.
What is a Local Services Ad (LSA)?
LSAs are Google's pay-per-lead ads that appear above regular search ads with a green "Google Guaranteed" checkmark. You only pay when a homeowner calls or messages you, not per click. They require background checks, license verification, and insurance proof, which is why they carry more trust than regular ads.
Do you charge a percentage of ad spend?
No. We charge a flat management fee that doesn't grow with your budget. Percentage-of-spend pricing incentivizes agencies to inflate your spend, and it's one of the biggest reasons contractors get burned by marketing companies.
Can I run Google Ads myself?
You can, and some do. The trap is that Google's defaults are built to spend your budget, not maximize your booked jobs. If you don't have someone reviewing search terms weekly and disputing bad LSA leads, you'll pay 30–60% more per job than you should.

Free Marketing Audit

48-hour recorded video audit, rankings, ads, site, competitors, action plan. No sales call required.

Other services we run for home services businesses

Home Services SEO
Rank on Google and Google Maps for the searches that book jobs.
Meta Ads (Facebook & Instagram)
Fill the pipeline for higher-ticket jobs homeowners aren't Googling yet.
Website Design & Development
High-converting websites built for the searches that matter and the mobile phones that dial you.
Reputation & Reviews
Turn every completed job into a 5-star review that ranks you higher and closes more calls.
Marketing Automation & Speed-to-Lead
Call every new lead in under 5 minutes and reactivate old customers on autopilot.