Landscaping marketing · Canada & United States

Landscaping Marketing Agency, Book the Season Before It Starts

Landscaping marketing is a pre-season game. The companies with the best April are the ones running December through February, locking in maintenance renewals, quoting spring projects, and booking design-build consultations before the ground thaws. Our landscaping marketing serves companies across Canada and the United States and focuses on three revenue streams: recurring maintenance, design-build, and snow/ice management.

What makes it different

Challenges every landscaping company runs into

Compressed season, year-round expenses

Most landscape companies have 6–8 months of revenue to cover 12 months of costs. Marketing has to front-load the year, and any lull in the summer costs 3x what it looks like on paper. We build campaigns for shoulder-month booking, not just peak-month demand.

Maintenance vs. design-build vs. snow

Three different customers, three different sales cycles, three different marketing motions. A weekly-mowing homeowner buys on price and convenience. A $60,000 backyard redesign buys on portfolio and trust. A commercial snow contract buys on RFP terms and insurance. Same brand can serve all three, but the marketing can't be one campaign.

Getting past "my guy"

Homeowners often have a landscaper already. Marketing that just says "we do landscaping" doesn't dislodge "my guy." Campaigns tied to specific triggers, a missed cut, a bad hardscape estimate, a property purchase, convert far better.

Portfolio-driven trust

Design-build customers want to see 40 projects that look like theirs. Reputation management and content that showcases before/afters is not optional, it's the sale.

What's included

The complete landscaping marketing stack

SEO built for Landscaping searches

Rank in the map pack and organic results for the specific landscaping searches homeowners actually use, from emergency queries to "cost of" pages.

More on home services seo

Google Ads + Local Services Ads

Fill your landscaping calendar this week with LSAs and search campaigns tuned to your ticket size and service area.

More on google ads & local services ads

Meta ads for planned work

Reach landscaping customers before they Google, ideal for higher-ticket replacements, installs, and remodels.

More on meta ads (facebook & instagram)

Conversion-first website

A fast, mobile-first website with per-service and per-city pages your team can update without a developer.

More on website design & development

Reviews + Google Business Profile

Automated review requests, weekly GBP posts, and response management, the local ranking signals that actually move the map pack.

More on reputation & reviews

Speed-to-lead + follow-up automation

Every landscaping lead gets a callback attempt in under 5 minutes plus multi-touch follow-up on unbooked estimates.

More on marketing automation & speed-to-lead
Typical results

What our clients see

0.0x
Return on ad spend on design-build
$0
Cost per maintenance contract lead
January
Month next season's calendar starts filling

Placeholder benchmarks aggregated from active clients. Individual results vary by market, ticket size, and starting point.

Pricing

What it costs to work with us

Foundation
$2,500–$4,500/mo

Landscapers doing $500K–$1.2M. SEO + local ads + reviews.

Growth
$4,500–$9,000/mo

Landscapers doing $1.2M–$5M. Full paid + organic + Meta portfolio ads.

Scale
$9,000–$20,000+/mo

Multi-service landscapers with commercial and snow divisions.

Flat management fees. No percentage-of-ad-spend pricing. 90-day initial engagement, month-to-month after.

FAQ

Landscaping marketing questions we hear most

When should a landscaping company start marketing for the next season?
The optimal window in most markets is December through February, three to five months before homeowners start booking. Ranking, ad, and email nurture systems built now put you at the top of the consideration set when the first warm week hits and homeowners start Googling. Waiting until March means paying premium ad rates against agencies who started in January.
How much do landscaping leads cost?
Maintenance leads typically run $30–$90 across channels. Design-build leads run $80–$250 because ticket sizes are larger and the audience is smaller. Commercial and snow leads vary widely and often come from outbound + targeted paid rather than search.
Does SEO work for landscaping companies?
Yes, landscaping searches are highly local and highly seasonal, which favors SEO once you're ranking. "Landscapers near me," "backyard patio contractor [city]," and "lawn maintenance service [city]" all convert well when ranked in the top 3. Expect 4–6 months to consistent traffic.
What's the best marketing for a hardscape / design-build company?
Portfolio-first: a website with 40+ project pages, Meta ads with drone/before-after video creative, and a booked-consultation offer as the primary conversion. Design-build buyers won't fill out a form, they want to see work, hear from past clients, and book a real appointment.
Should I market snow removal separately from landscaping?
Depends on your customer overlap. If your snow customers are the same residential maintenance customers, one brand and one marketing system works. If snow is mostly commercial (parking lots, HOAs), it deserves its own landing page, its own SEO, and often its own outbound program because the buying process is completely different.
How do landscapers get more residential customers?
Three moves that compound: (1) get to 200+ Google reviews with a 4.8+ average, (2) build city-specific service pages that rank for "[service] [city]" searches, (3) run a Meta ads portfolio campaign showcasing your best 5–10 completed projects. All three take 6–12 months to fully compound but start producing leads inside 90 days.

Free Marketing Audit

48-hour recorded video audit, rankings, ads, site, competitors, action plan. No sales call required.