Reviews and Google Business Profile

Reputation Management That Actually Fills Your Calendar

For home services, reputation isn't a soft brand metric, it's a direct lead driver. Contractors with 200+ Google reviews and a 4.7+ average rank higher in the map pack, get more clicks, and close a higher percentage of the calls they do get. Reputation management is the system that gets you there.

How it works

Built for how home services actually sells

STEP 01

Review request automation

We integrate with your CRM or dispatch software so every completed job triggers a personalized SMS + email review request within 30 minutes of the tech leaving. Timing is the single biggest driver of review conversion.

STEP 02

Google Business Profile management

Weekly posts, photo uploads, Q&A monitoring, service updates, and category optimization. GBP is not a set-it-and-forget-it profile, it's a channel.

STEP 03

Response management

Every review, 5-star or 1-star, gets a professional, on-brand response within 24 hours. Homeowners read responses more than they read reviews.

STEP 04

Negative review recovery

When something goes wrong, we help you resolve it publicly and privately in a way that often turns a 1-star into a 5-star update. We also flag reviews that violate Google's policies for removal.

What's included

Everything in the retainer

  • ✓Automated review request system (SMS + email)
  • ✓CRM / FSM integration
  • ✓Weekly Google Business Profile posts and photos
  • ✓24-hour review response management
  • ✓Negative review recovery and policy flagging
  • ✓Monthly reporting on review count, rating, and response rate
Expected results

What we optimize toward

0–10x
Review velocity within 90 days
0.0+
Typical average rating after cleanup
0–35%
Lift in map pack clicks

Timeframe: Review velocity jumps within 2 weeks of automation launch. Map pack ranking improvements typically show up in months 2–4.

Applied to your trade

See how this service works for your industry

HVAC
HVAC Marketing
Plumbing
Plumber Marketing
Roofing
Roofing Marketing
FAQ

Common questions about reputation & reviews

How do I get more Google reviews?
The highest-leverage move is timing: send an SMS review request within 30 minutes of job completion. Response rates drop by roughly half every day you wait. The second move is asking every customer, not just the ones who seemed happy, companies that ask everyone average more reviews and higher ratings.
Should I respond to negative reviews?
Always. A professional, factual, empathetic response to a bad review often does more for future customers than 10 five-star reviews. The worst move is ignoring it. The second worst is arguing.
Can you remove fake reviews?
We can flag reviews that violate Google's content policies, fake, off-topic, or clearly from a competitor, and get many of them removed. We can't remove a legitimate negative review, and any agency that promises to is lying.
How many reviews do I need to rank in the map pack?
In most metros, you need to be within 20% of the top-ranked competitor's review count. In competitive metros that can be 500+ reviews; in smaller markets it might be 40. Volume matters, but recency and response rate matter almost as much.
Does reputation management really affect SEO?
For local SEO, yes, significantly. Review count, rating, review recency, keywords in reviews, and response rate are all confirmed local ranking signals. It's one of the highest-ROI activities a contractor can invest in.

Free Marketing Audit

48-hour recorded video audit, rankings, ads, site, competitors, action plan. No sales call required.

Other services we run for home services businesses

Home Services SEO
Rank on Google and Google Maps for the searches that book jobs.
Google Ads & Local Services Ads
Pay-per-click and pay-per-lead campaigns that fill your calendar this week.
Meta Ads (Facebook & Instagram)
Fill the pipeline for higher-ticket jobs homeowners aren't Googling yet.
Website Design & Development
High-converting websites built for the searches that matter and the mobile phones that dial you.
Marketing Automation & Speed-to-Lead
Call every new lead in under 5 minutes and reactivate old customers on autopilot.