HVAC Marketing Agency, More Booked Jobs, Lower Cost Per Lead
An HVAC marketing agency builds and runs the systems that fill an HVAC company's calendar year-round, search rankings, paid ads, review generation, and lead follow-up automation. For a mid-size HVAC business ($1M–$10M/year), the right agency should produce a 3–5x return on marketing spend within 12 months, measured in booked jobs, not clicks. We serve HVAC contractors across Canada and the United States and take on trades work exclusively.
Challenges every hvac company runs into
Seasonality that whipsaws demand
HVAC demand spikes on the first heat wave and the first hard freeze. Marketing that only turns on when the phones stop ringing is always too late. We build the funnel to fill shoulder seasons with tune-ups, maintenance plans, and planned replacements so July and January aren't the only profitable months.
Emergency vs. planned work
"No AC" and "furnace replacement" are two completely different marketing motions. Emergency calls need LSAs, map pack rankings, and a phone answered on the second ring. Planned installs need Meta ads, financing offers, and a follow-up sequence that survives "we'll think about it." Most agencies run one playbook for both and lose money on the other.
Ticket size spread
A capacitor swap and a full ducted system replacement come from the same website and often the same ad. Without lead scoring and proper routing, your best techs spend the day on $180 service calls while $18,000 replacements sit in the follow-up queue. We wire the automation to sort them.
Competing against private-equity roll-ups
PE-backed HVAC groups are outspending independents in every major metro. You can't win by matching their spend, you win by targeting keywords they haven't standardized on, converting a higher percentage of the traffic you do get, and building a review moat they can't buy their way through.
New to this? Read our complete guide to digital marketing for home services for how LSAs, Google Ads, local SEO, and website conversion fit together across every trade — then come back for the hvac-specific playbook below.
The complete hvac marketing stack
SEO built for HVAC searches
Rank in the map pack and organic results for the specific hvac searches homeowners actually use, from emergency queries to "cost of" pages.
More on home services seo →Google Ads + Local Services Ads
Fill your hvac calendar this week with LSAs and search campaigns tuned to your ticket size and service area.
More on google ads & local services ads →Meta ads for planned work
Reach hvac customers before they Google, ideal for higher-ticket replacements, installs, and remodels.
More on meta ads (facebook & instagram) →Conversion-first website
A fast, mobile-first website with per-service and per-city pages your team can update without a developer.
More on website design & development →Reviews + Google Business Profile
Automated review requests, weekly GBP posts, and response management, the local ranking signals that actually move the map pack.
More on reputation & reviews →Speed-to-lead + follow-up automation
Every hvac lead gets a callback attempt in under 5 minutes plus multi-touch follow-up on unbooked estimates.
More on marketing automation & speed-to-lead →What our clients see
Placeholder benchmarks aggregated from active clients. Individual results vary by market, ticket size, and starting point.
What it costs to work with us
Right for HVAC companies doing $500K–$1.5M. SEO + LSAs + reviews + basic automation.
Right for HVAC companies doing $1.5M–$6M. Full stack including Meta ads and dedicated content.
Multi-location HVAC operators. Multi-market SEO, higher ad spend, and dedicated strategist.
Flat management fees. No percentage-of-ad-spend pricing. 90-day initial engagement, month-to-month after.
HVAC marketing questions we hear most
How much do HVAC leads cost?
How long does SEO take for an HVAC company?
Should HVAC companies run Local Services Ads?
What's the best marketing channel for HVAC replacements?
Do you work with HVAC franchises?
How do I market an HVAC business in the off-season?
Should I hire an HVAC marketing agency or an in-house marketer?
Free Marketing Audit
48-hour recorded video audit, rankings, ads, site, competitors, action plan. No sales call required.