HVAC technician servicing a condenser unit at a suburban home at dusk
Trades only. No exceptions.

The Marketing Agency Built Only for Home Services Businesses

More booked jobs. Lower cost per lead. Measurable revenue from every marketing dollar. We work with HVAC, plumbing, roofing, electrical, landscaping, and restoration contractors across Canada and the United States, and nobody else.

Why trades-only

Three reasons a specialist beats a generalist agency every time

We speak booked jobs, not impressions

Every dashboard we build reports cost per booked job, the number that actually pays your team. Impressions and clicks are inputs, not outcomes.

Playbooks tuned to trade economics

Emergency plumbing sells in 15 minutes; roof replacements take 3 in-home visits. We built separate marketing systems for each and know when to run which.

No conflicts with your competitors

We take one client per trade per metro. When we say we're on your side, we mean it, no split loyalty, no shared playbooks with the shop across town.

Real numbers

What our clients see in the first 12 months

0.0x
Average return on ad spend
+0%
Average lift in booked jobs
$0
Typical cost per booked service call

Aggregated across current active clients. Individual results vary by trade, market, and starting point. See full case studies for detailed breakdowns.

How we work

Three steps. No 8-week onboarding.

01

Free marketing audit

48-hour recorded video review of your rankings, ads, website, competitors, and the 3-5 highest-impact moves for your specific business.

02

90-day sprint

We build the foundation, GBP, LSAs, priority landing pages, review automation, tracking, in the first 90 days. Real work, no discovery-doc theater.

03

Compound growth

Month 4 onward, we optimize weekly and report monthly on booked jobs, cost per lead, and revenue impact. Month-to-month after the initial 90 days.

What clients say

Contractors, not marketing directors

We stopped guessing. Every month I know what a booked job costs and where it came from. That single change was worth the retainer three times over.
M. Doerksen
Northwind HVAC · HVAC · Calgary, AB
Every other agency wanted to talk about impressions and reach. These guys walked in and asked what a booked drain call costs. That was the entire conversation.
J. Alvarez
Riverside Plumbing · Plumbing · Columbus, OH
First storm of the season, we had ads live in the affected zip codes inside 24 hours. Our old agency would still have been booking a call.
R. Whitaker
Cardinal Roofing · Roofing · Dallas, TX
FAQ

Common questions from home services owners

What does a home services marketing agency do?
A home services marketing agency builds and operates the systems that fill a contractor's calendar with booked jobs, SEO for the searches homeowners use, paid ads on Google and Meta, review generation, and follow-up automation. We do this exclusively for trades: HVAC, plumbing, roofing, electrical, landscaping, restoration, garage doors, and painting. No restaurants, no dentists, no e-commerce.
How much should a home services business spend on marketing?
Most healthy home services companies invest 6–12% of revenue in marketing. Early-growth companies push toward 10–15% to build the funnel; mature companies with strong repeat and referral revenue can operate at 4–6%. The right number depends on your growth goal, ticket size, and current lead flow, not on what a generic industry average says.
Do you work with contractors in Canada and the United States?
Yes. We serve home services businesses across both Canada and the United States. Our team has run marketing in every major metro from Vancouver and Toronto to Miami and Phoenix. Local nuance (weather, permitting, insurance carriers, seasonality) shapes every strategy we deliver.
What's the difference between a trades-only agency and a general one?
General agencies use the same playbook they run for dentists, restaurants, and law firms. A trades-only agency knows that emergency plumbing searches convert at 3x planned work at similar cost, that the Google Local Services Ads dispute process recovers 15–25% of spend, that HVAC shoulder seasons need different offers, and that reviews mentioning "clean and on time" outperform reviews mentioning "friendly." That specificity compounds every month.
How long until I see results?
Paid ads (Google Ads, LSAs, Meta) usually produce booked jobs within 3–7 days of launch. SEO takes longer, first rankings in 60–90 days, meaningful lead volume by month 4–6, full compounding results by month 12. Automation and reputation improvements often ship in the first 30 days.
Do you require a long contract?
No multi-year contracts. We run 90-day initial engagements followed by month-to-month. If we're not producing measurable improvement in the numbers that matter, booked jobs, cost per lead, cost per acquisition, you should be able to leave without a penalty. Agencies that lock contractors into 12-month contracts usually do it for their benefit, not yours.

Get Your Free Home Services Marketing Audit

Recorded video audit delivered within 48 hours. Google rankings, ad accounts, website conversion, competitor snapshot, and an action plan. No sales call required to receive it.

Request Your Free Audit